Solutions for Travel
Where to go, Who to Fly, Where to Stay?
Today’s travel consumers are growing more savvy and sophisticated. Throughout the travel research and buying process they turn to the Web and search engines like Google to help inform their decisions – decisions on vacation destinations, flights, hotel rooms, car rentals, cruises and more.
The Google AdWords™ program helps travel marketers reach these consumers at all stages of the buying cycle – while they’re doing initial research, comparing specific options or getting ready to purchase. The result?
Highly-qualified traffic, with increased sales and ROI to match.
| Travel Consumers Rely on Search Engines |
| • | Nearly three out of four (74%) consumers use a search engine when researching and/or purchasing travel products or services online.1 | |
| • | In 14 of 18 countries surveyed, Internet searches have surpassed “referrals from friends/ family” and “visits to a travel agent’s office” as the #1 source for determining where to go on vacation. Consumers world-wide from the US to Australia to China are turning to the internet first to obtain information about travel.2 | |
| • | Media influences on travelers are also changing – search engines are by far the most popular media source prompting users to visit travel sites – more than TV, radio, magazine and newspaper ads combined.3 |
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